Trends in Food and Beverage Packaging

There have been big changes in the packaging industry in the last few years. This is particularly true for food and beverage packaging. There are a couple of major factors that contributed to this shift. Consumers have become more aware of the importance of sustainability and as a result, companies have begun moving towards sustainability with their food packaging design. Here are some other trends that you should be aware of when it comes to food and beverage packaging.

E-Commerce

A lot of the traditional brick and mortar businesses have transitioned online. More people are ordering from the comfort of their homes. This is more true than ever given the current global circumstances. There is still a strong role that packaging plays in this shifting industry but it warrants a deeper and more meaningful look at the way your brand is connecting with the consumer. It is not always about making a sale with text and graphics in a store aisle. It is an opportunity to tell the story of your company. This promotes brand awareness and consumers are more likely to relate to your brand when stories are genuine and authentic.

Storytelling

The only true way that you can connect with the modern consumer is to keep things simple. You need to tell stories from the heart. Not long ago, business was largely governed by the 30 second elevator pitch. There was not a lot of thought that went into backstories and brand purpose. Nowadays, there are more products available than ever and you have to convince the consumer why they should be buying from you. The best way to do this is to be authentic with your storytelling and connect with the consumer based on your authentic brand voice.

Mobility

This doesn’t have to do with the technology market alone. It has affected almost every industry. For brands to survive, they need to think about living beyond the pantry. Consumers want a product that can travel with them. If you’re in the food and beverage industry, you should be thinking more about mobility when it comes to packaging. Packaging should be offered in smaller containers that can easily be carried by the consumer on the go. You can think about the ideal 25-55 year old that is constantly on the move. They don’t want to be inconvenienced by a large, bulky item that does not fit into their active lifestyle.

Interactive Packaging

The concept has been around for a while but technological iterations have made it even better, and yet there are not so many companies that are taking advantage of the phenomenon. Augmented reality is also entering into the picture and consumers will soon have a chance to immerse themselves into branding. It has grown by more than 120% in the last four years. Millennials and Generation Z have fully embraced interactive packaging with all of the entertainment value it has to offer.

Conclusion

Food and beverage packaging can be a complex undertaking but it is vital that you move forward to ensure that you share your brand’s unique voice. There has been an increased demand for sustainability and the recent advancements in technology mean that companies who desire an edge must be aware of these changes. For more information, you can check out https://box8creative.com/packaging.

Box 8 Creative
134 Haven Street, Unit 2a
New Haven CT 06513
(475) 212-2698

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