The Effects of Packaging on Consumer Decisions

We live in an era where consumers are exposed to a wide array of choices when it comes to products and it can be challenging to make a decision. It is easy for consumers to develop an affinity for particular reasons. You may be searching for a packaging design company and want to get it right from the beginning. It is important to understand how packaging influences consumer decisions so that you know the right way to go about the process when launching new products or improving your existing ones.

The Influence of Packaging on Buying Decisions

According to research, one-third of consumers will make a purchasing decision based on the packaging. As a business owner, it is imperative that you get the packaging right if you want to attract more customers to your products. You should invest in an interesting and eye-catching design so that your products stand out from competitors. Every customer is important, especially if your products have serious competition where little things make all the difference. You only have one chance to make a good first impression and you should make sure that you’re utilizing it well.

There are four main ways in which product packaging affects a consumer’s purchasing decision:

Have an Eye-Catching Logo: When you were growing up, there were brands that definitely stood out because of the logo. You started to associate a particular type of product with a certain brand. Your logo needs to be catchy and memorable. If you can evoke emotion with your branding, you’ve already won half the battle in a fiercely competitive space where every detail counts. When consumers have positive memories about your brand and the logo helps to recall them, it will be a lot easier to win them over. At Box 8 Creative, we provide logo design services that will ensure that your packaging is as emotionally appealing as possible.

Focus on the Colors: Humans are visual creatures. We’re attracted to things that are bright and endearing. Numerous studies have shown that colors have a positive effect on influencing purchasing decisions. Different colors should be used depending on the goal of your marketing campaigns.

Typography: In addition to the colors, your typography also needs to stand out. It should be easy to read because potential customers are easily distracted. They’re likely to give attention to something that they read from afar. There are some fonts that are known to be more effective than others.

Unique Packaging: For your product to be attractive, the packaging has to stand out. That’s why it is important to work with a packaging company that understands your unique needs and target audience and is willing to go above and beyond to ensure that you’re most effectively connecting with them.

Box 8 Creative: Packaging Solutions

Box 8 Creative is the partner you need if you want to take your branding to another level. You can visit our website at to see a variety of examples from our client portfolio.

Box 8 Creative
134 Haven Street, Unit 2a
New Haven CT 06513
(475) 212-2698

Social Accounts:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s